Dos Equis Pavillion

From the hottest artists to the craziest performances, there’s nothing more interesante than live music. And there’s no beer more interesante than Dos Equis. With a full naming rights deal with Live Nation, TracyLocke had the unique opportunity to light up the stage at the newly minted “Dos Equis Pavilion” in Dallas Texas. The amphitheater now includes a full new brand identity, including in-venue signage, digital presence, press materials, and the Dos Equis Beer Garden. All summer long, we’re serving up tunes and cold beer, pushing sales through the roof, and boosting local brand awareness.