Dos Equis College Football

College football is a sport unlike any other. The Rivalries, the Tailgates, the Pride. And just like our beer, college football fans thirst for more. For them, Saturdays are sacred, and ESPN is their sermon. As Dos Equis, it’s only right that we recognize those who seek excitement and put one thing above all else. With a fully integrated campaign, we brought what it means to always live the spectacle that is college football – It’s Game Day Over Everything.

Other Credits: Alex Munoz – Group Creative Director / Eric Smith – Assc. Creative Director / Matt Scully – Art Director / Sara Hunt– Art Director / Valentina Stefanidis – Art Director / Agency – TracyLocke / Client – Heineken USA